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Fortune 100 retailer

Black Friday, without the war room.

Commerce re-platformed onto event-driven infrastructure that absorbed an 11× traffic surge — no incident bridge required.

11×

surge absorbed, no incident

99.99%

peak availability

0

war rooms since

Timeline

9 months, shipped before peak season

Built with

  • Kafka
  • Go
  • Kubernetes
  • AWS
  • OpenTelemetry

The problem

Every November: a war room, a code freeze from September, and an outage budget measured in millions per minute. Growth had outrun the platform.

What we built

An event-driven commerce core with cell-based isolation — checkout, inventory, and pricing scale independently, and a failure in one cell strands one percent of traffic, not all of it.

Your system could be the next study.